The decline of analog

I was recently discussing exams with a teacher friend, as you do, and they told me that schools now use a digital clock instead of an analog clock to time exams. This is because kids—who have grown up in our rapidly changing world—apparently struggle to read the face of the latter.

It seems, ironically, that clocks have become an old-fashioned anachronism themselves.

However true this is, it struck me as the final nail in the coffin for analog. Machines have moved on, arguably improved, and the youth has moved with it.

When you start thinking about it, the dawn of the internet saw a rapid digitization of words, images, music, film, among other art forms. It effectively swept away, and quickly, how things were done in the analog world.

Things like taking photos, listening to your favorite album, even reading, are now far removed from how it was. I mean film cameras, CDs, magazines and newspapers (a total waste of paper) have been made almost obsolete—everything is now digital.

Take for example, the humble CD. After its domination throughout the 90s, CD sales are now back to the same level they were in 1985, just a few years after its introduction.

The pace of innovation has clearly disrupted the way we live our lives, and it has also changed forever the way we work. Digital businesses pop up at a massive rate, because it is much faster, less hassle, and much cheaper than having a shop front.

But then the problem arises that because there is free access to so much information and so many more companies, it is difficult to stand out from the crowd. A company’s problem is now how to keep up in a digital market or be forgotten—become obsolete like the CD.

Me and my colleagues at JTN are experts in digital marketing so get in touch to discuss how to keep your company on the digital straight and narrow. We offer a wide range of solutions to your digital needs, including beautifully-designed and expertly-crafted SEO content which means you deliver what your clients and prospects expect whilst outranking your competitors on Google and improving brand awareness.

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