Choose Your 5-Minute Read

Here you are, enjoying your mid-morning coffee, or winding down on your commute home, and you’re looking for a handful of insightful reads that not only pass the time but add value to your everyday…

The good news is, you’ve come to the right place. Our 5-minute reads are specially designed for the knowledge-hungry coffee drinker, the over-achieving commuter, and everyone else who wants to start tomorrow off by being better than they are today.

This is a place where we share our opinions on the news that’s either affected us or our clients in recent days and weeks. From current affairs, to changes in the industry, to popular psychology, we cover a range of topics that ensures the 5-minutes you have now are well spent.

A technique for great website and ad copy

I recently found an image of an old McDonalds print advertisement from 1971 and was impressed by its approach. The ad copy read, “You Deserve A Break Today” and was accompanied by a picture of a woman sipping on a drink from a McDonalds paper cup. The ad...

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Do you really need an online presence?

Today I came across an interesting quote that I hadn’t heard in years… “Like air and drinking water, being digital will be noticed only by its absence, not its presence.” -- Nicholas Negroponte What I find particularly remarkable about this quote is that...

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Do you know what the future looks like?

So the way I see it, there are two types of people in this world. Those who dream of the Techutopia—a world made better by the brilliance of technology—and those who dread it. (Alternatively, there’s a pretty clear divide between those who like crunchy,...

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Read this blog (if you want to)

Quick question… What does every single iPhone 6 owner have in common, besides an iPhone 6? (Hint: It’s not a smugness that they can listen to music and charge their phones at the same time.) No, it’s that at one point in their lives they all owned the U2...

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What’s keeping you up at night?

If you wear glasses, you’ll probably remember the buzz that Warby Parker created in 2010 when it revolutionized the industry by selling ready-to-wear glasses online. Glasses-wearers around the US celebrated the disruptive innovation. The CEO of Luxottica...

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