GDPR – Don’t Zuck it up

Unless you live under a rock, then you’ll know that the EU’s General Data Protection Regulation (GDPR) comes into effect later this month. In short, it’s a new regulation that will impact any firm, anywhere in the world, offering a product or service to individuals...

How to be remarkable: what it means to be a leader

‘When you get the environment right, every single one of us has the capacity to do remarkable things. And, more importantly, others have that capacity too.’ Wise words from Simon Sinek.  As you might have guessed, I recently watched his Ted Talk ‘Why good leaders make...

Do unto others – why content marketing works

Last night on my way home I was doing some ‘light’ reading on the basic laws of social psychology (okay, maybe not ‘light’) when I came across ‘The Reciprocation Rule’. This rule, which is based on the human tendency to feel obliged to reciprocate, states that we will...

Return of the Vernac – why you need a website audit

Have you ever come across a word that you thought had been put to rest somewhere around a decade ago and found yourself thinking, ‘Is that back?!’ (If you’ve seen that Friends episode where Ross tries to bring back ‘The Ross-A-Tron’ you’ll know what I mean.) Well,...

The proof is in the Tweet

Do you remember back in November, when Twitter announced they were increasing their word count from 140 characters to 280? Remember the outrage it sparked? Remember how the company was publicly criticized and mocked (causing enough of a fuss for the conversations to...