Does your marketing team talk to your sales team?

Does your marketing team talk to your sales team?

When your marketing team writes a blog, what do they use as a measure of success? The number of visits to the page? Bounce rate? Time spent on the page? These are all good metrics to establish whether the people who visited the blog found it interesting or worthwhile…...

3 Tips To Make Your Content Work Harder

1. Use your data. We’ve all taken stab in the dark when it comes to running campaigns. But whilst that can sometimes work in your favour and yield results, more often than not it could have been done better with a little bit of insight. Content that is informed by...