Downloadable Marketing Guides For Your Business

The following marketing guides are designed to help you learn the facets of digital marketing at your own pace. Each topic has been handpicked, researched and written by the in-house content team at JTN.

Choose any or all of the marketing guides that resonate with you most, hit download, and commit to setting time aside to read and implement the best practice advice that’s packed between the pages. We’ve combined and condensed our expertise to bring you these marketing guides, and we’re confident that they will actually make a measurable difference to your bottom line.

If you have any questions about any of these marketing guides, let us know. We’re ready to support you with your queries, and we’re here to help you learn EVERY step of the way.

BIGFOOT AND B2B BRANDING: DISPELLING THE 3 MYTHS THAT ARE KILLING YOUR PROFITS

Separating B2B branding facts from fiction remains one of the big challenges for organizations and marketing teams everywhere. Just as Bigfoot is one of the great myths of the 20th and 21st Centuries, so too is the idea that B2B branding is little more than a universal broad-brush approach designed to fill the gaps in a firm’s overall marketing experience.

What business owners DON’T know is that brand can directly support their sales in ways that transcend simple decor and have REAL financial implications for their firm.

In practice, this means branding not only has the potential to make it easier for YOU to enter new markets, retain top talent, and attract new investors to your offering, it also works to:

  • Keep you front-of-mind… which means filling your pipeline with prospects and clients that say “YES!” when it’s time to buy or renew
  • Bump up your ‘share of wallet’… which means increasing the amount your existing clients spend with you to boost revenue and reduce acquisition costs
  • Secure trust and help you build long-term relationships… which means becoming the preferred supplier for a greater percentage of your market.

Yet, powerful branding remains elusive in the B2B space, despite brand-building and positioning being a crucial and legitimate measurement of success in today’s digital stakes. It’s more than a simple awareness exercise.

Branding opens the door to purpose, strategic direction, price premiums, disruption, innovation – all of which are a far cry from the three BIGGEST B2B branding myths still in existence today…

BIGFOOT AND B2B BRANDING: DISPELLING THE 3 MYTHS THAT ARE KILLING YOUR PROFITS

Separating B2B branding facts from fiction remains one of the big challenges for organizations and marketing teams everywhere. Just as Bigfoot is one of the great myths of the 20th and 21st Centuries, so too is the idea that B2B branding is little more than a universal broad-brush approach designed to fill the gaps in a firm’s overall marketing experience.

What business owners DON’T know is that brand can directly support their sales in ways that transcend simple decor and have REAL financial implications for their firm.

In practice, this means branding not only has the potential to make it easier for YOU to enter new markets, retain top talent, and attract new investors to your offering, it also works to:

  • Keep you front-of-mind… which means filling your pipeline with prospects and clients that say “YES!” when it’s time to buy or renew
  • Bump up your ‘share of wallet’… which means increasing the amount your existing clients spend with you to boost revenue and reduce acquisition costs
  • Secure trust and help you build long-term relationships… which means becoming the preferred supplier for a greater percentage of your market.

Yet, powerful branding remains elusive in the B2B space, despite brand-building and positioning being a crucial and legitimate measurement of success in today’s digital stakes. It’s more than a simple awareness exercise.

Branding opens the door to purpose, strategic direction, price premiums, disruption, innovation – all of which are a far cry from the three BIGGEST B2B branding myths still in existence today…

THE SELF-MANAGING CLIENT ATTRACTION PROCESS

This guide is an introduction to a 3-step process that generates new business and drives consistent revenue growth.

Additionally, it shortens your cycle and reduces the time you spend with maybes, wannabes and tyre-kickers – prospects who ask question after question and then disappear forever when it’s time to make a decision.

It’s a process we use ourselves here at JTN & Associates – for our own business and for our clients’ businesses (more on that in a bit).

The Self-Managing Client Attraction Process delivers a consistent stream of eager new business inquiries. The keywords here are eager (because this process sends you a stream qualified prospects that are pre-warmed to you and your service offerings) and consistent (because you always know where your next lead is coming from).

THE SELF-MANAGING CLIENT ATTRACTION PROCESS

This guide is an introduction to a 3-step process that generates new business and drives consistent revenue growth.

Additionally, it shortens your cycle and reduces the time you spend with maybes, wannabes and tyre-kickers – prospects who ask question after question and then disappear forever when it’s time to make a decision.

It’s a process we use ourselves here at JTN & Associates – for our own business and for our clients’ businesses (more on that in a bit).

The Self-Managing Client Attraction Process delivers a consistent stream of eager new business inquiries. The keywords here are eager (because this process sends you a stream qualified prospects that are pre-warmed to you and your service offerings) and consistent (because you always know where your next lead is coming from).

THE RAPID MARKETING CONTENT PRODUCTION CHEAT SHEET

If you’re serious about your business growth then you don’t need convincing of the power of content marketing. Businesses big and small (and every size in-between) are using valuable content to get interested customers through the door.

There’s just one problem…

Content marketing ISN’T a one-time effort.

Too many business owners put off improving, or even implementing, their content marketing strategy because they just “don’t have the time” to spend researching and producing good content regularly (as you already know, this elusive free time never does magically materialize).

THE RAPID MARKETING CONTENT PRODUCTION CHEAT SHEET

If you’re serious about your business growth then you don’t need convincing of the power of content marketing. Businesses big and small (and every size in-between) are using valuable content to get interested customers through the door.

There’s just one problem…

Content marketing ISN’T a one-time effort.

Too many business owners put off improving, or even implementing, their content marketing strategy because they just “don’t have the time” to spend researching and producing good content regularly (as you already know, this elusive free time never does magically materialize).

Rapid Marketing Content Production Cheat Sheet

 

CONTENT… NOW WHAT?

61% of customers say they feel better about a company that delivers custom content and are more likely to buy from that company (Source: Custom Content Council).

In fact, a strong inbound marketing strategy more than doubles average website conversion rates (Source: State of Inbound Marketing Report 2013).

So, you know content works. And maybe you’ve already produced some valuable, original content for your business…

Now what?

 

CONTENT… NOW WHAT?

61% of customers say they feel better about a company that delivers custom content and are more likely to buy from that company (Source: Custom Content Council).

In fact, a strong inbound marketing strategy more than doubles average website conversion rates (Source: State of Inbound Marketing Report 2013).

So, you know content works. And maybe you’ve already produced some valuable, original content for your business…

Now what?

5 NEW WAYS TO EXTEND THE REACH OF YOUR EXISTING MARKETING MATERIALS

If you’re serious about growing your business, you’ve probably already produced some (hopefully many) content pieces that you can be proud of.

… But, if that’s true, then you also know just how much work goes into creating content that’s worth reading (aka. NOT the poor excuses for content that turn a 1-paragraph idea into a 45-page guide).

There’s tons of noise out there, so you need to produce high quality content to attract new customers and grow your business… But, the time required to produce enough of that content takes away from the time you need to spend actually running your business.

It’s the content Catch-22.

5 NEW WAYS TO EXTEND THE REACH OF YOUR EXISTING MARKETING MATERIALS

If you’re serious about growing your business, you’ve probably already produced some (hopefully many) content pieces that you can be proud of.

… But, if that’s true, then you also know just how much work goes into creating content that’s worth reading (aka. NOT the poor excuses for content that turn a 1-paragraph idea into a 45-page guide).

There’s tons of noise out there, so you need to produce high quality content to attract new customers and grow your business… But, the time required to produce enough of that content takes away from the time you need to spend actually running your business.

It’s the content Catch-22.

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