According to Google, a marketing strategy is a game plan for how you are going to promote your business.
Simple, to the point, and… almost always the reason that a business’ marketing strategy FAILS to deliver the results it’s after.
You see, without a specific end-goal in mind—without considering how your marketing activities will feed into your wider business objectives—this kind of marketing strategy is nothing more than ad-hoc, disconnected efforts that keep you busy but don’t actually do anything.
Here at JTN, we call these ‘random acts of marketing’, and they’re the bane of our existence…
(Ironically, they’re also the number one reason businesses come to us for help, so we can’t complain too much.)
What Google should actually say, is this:
A marketing strategy is a game plan for promoting your business that ties into your wider objectives, so that it produces the results you’re after.
Simple, specific, and exactly how we do things here at JTN.
We expertly combine the perfect blend of marketing activities, which could include anything from social media marketing right through to direct mail campaigns, in order to achieve the only result our clients care about…
JTN… helping our clients win their clients
A MARKETING STRATEGY NEEDS…
A SPECIFIC END GOAL
A DEFINED BUDGET
CLEAR DEADLINES SET
Jonathan and his team produced content for us that was exactly what we needed. It conveyed our product well, but most importantly expertly took viewers from content through to buying mode. It covered all the buying triggers and removed any objections in their minds. The team worked fast and we now have material that’s ready to use right away.
Jason Hacker, CEO | Catalyst Ventures
Working with JTN has enabled me to get advice and counsel that I have been able to put into effect immediately. Although I’ve been in business for 15 years, having Jonathan as my “business coach” has given me additional insight and strategies that have made an immediate and positive impact on my business.
JTN recently helped me with the content I needed for a presentation I gave to a large group. The team gave me several wonderful pointers at each stage, including what should go into the invitation, the content I should include in the actual presentation, and advice on how to capitalize on the presentation afterward by offering to present to other local groups.
Being a business owner can sometimes make you feel like you are working in a vacuum. Unless you have a business partner, you don’t really have anyone to bounce ideas off of or ask for opinions and advice. Knowing that I can talk to JTN and get their “take” on things is so very helpful. Jonathan is very knowledgeable and his advice is always 100% on target.
Cindy Penchina, President | Hudson Fusion
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