While decluttering my inbox one morning, I came across Melissa’s email from a few weeks back, ‘A 5-Step Guide To LinkedIn Sponsored Content’. I was ready to file it away when the first line caught my eye –
‘In 60 seconds, 347,222 tweets are sent, 300 hours of Youtube Videos are uploaded and 4,166,667 posts on Facebook are liked.’
It took a few seconds (about 6000 tweets) for the significance of that to sink in…
I know, I know… It doesn’t take a genius to realize how influential social media is in society now.
I mean, open any news publication and you’re bombarded by headlines like:
- ‘Twitter partners with The Weather Channel to live stream the eclipse’
- ‘Facebook in talks with Hollywood studios to make original TV shows in bid to challenge Netflix’
- ‘Click plate: how Instagram is changing the way we eat’
I recently attended a fascinating exhibition presenting selfies (shared on social media) as art. Full of social commentary, it seemed in part to celebrate the rise of social media, while warning of the dangers of its ever-expanding influence (think Orwellian ‘Big Brother’ type stuff).
Next to each art piece were cellphones attached to the walls encouraging you to ‘like’ the digital version of the image on Instagram.
While the irony was amusing—even an exhibition exposing the infiltration of social media couldn’t escape the pull of social media to create hype on the subject—it was also a sobering reminder of just how saturated the world really is by social media.
And Melissa’s email got me thinking about it once again.
As a digital marketing agency, we are constantly stressing to clients the importance of being present on the channels their target audience is present on.
But, when on any given day, 500 million tweets are sent, 5 billion YouTube videos are watched, and 4.75 billion Facebook posts are shared, how do you break through the noise and get your firm noticed?
Nowadays there’s a bit more to it than just being ‘present’. It’s about being present BUT in the right light.
Here at JTN we combine a bulletproof integrated marketing strategy—so that all of your efforts support one another—with the expertise to implement it effectively in order to build you THAT kind of online presence.
If you’d like to know more about how the team and I can put you in the spotlight, get in touch.
Just like the selfie, it’s about finding your business’ best angle and working it.