Do you remember back in November, when Twitter announced they were increasing their word count from 140 characters to 280?

Remember the outrage it sparked?

Remember how the company was publicly criticized and mocked (causing enough of a fuss for the conversations to trend on Twitter as #Twitter280)?

Well, guess what…

Early data is indicating that people like longer Tweets after all.

In fact, it turns out that tweets over 140 characters are retweeted and liked nearly 2x more than shorter ones…

Who would have guessed!

Other than Twitter, that is…

Obviously this multibillion dollar company wouldn’t have made the risky decision lightly.

It was their internal data, which indicated that people who wrote longer tweets got more followers and were retweeted more often, that drove them to make the change.

Which essentially means it wasn’t a risky decision at all. They had the data to back it up.

This proves that if you have a good insight into what’s working and what’s not, and the data to back it up, then you have the power to give your customers/clients what they want…

Or better yet, what they don’t even know they want.

Here at JTN we’re all about being one step ahead.

That’s why when you buy one of our content packages you don’t just get content, you also get recommendations on how to utilize the content to get the best return.

For example, if you were to buy our Essential Content Package ($995) you wouldn’t just get 5 pieces of original content (fully designed, brand appropriate and SEO’d)…

You’d also get our expertise on what you should do with that content in order to make the most of it.

Which means being one step ahead of your clients, knowing how to reach them and how to get through to them…

Essentially putting you on the same high horse as Twitter (and all their smugness).

If you’d like to know a bit more about the packages we offer, visit our packages page or get in touch with our awesome account manager Kelly.

Or, if you’re not in the market for awesome content right now but did find this blog interesting, then make the most of those extra 140 characters by tweeting us your thoughts on @JTNagency.

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