Does your marketing team talk to your sales team?
When your marketing team writes a blog, what do they use as a measure of success? The number of visits to the page? Bounce rate? Time spent on the page? These are all good metrics to establish whether the people who visited the blog found it interesting or worthwhile…...
Organic Social Media: 5 Questions You Should Ask a Marketing Agency
In a world of results-driven pay-per-click, content marketing, and return on investment, it can be easy for businesses to put their organic social media strategy to one side, assuming it’ll take care of itself. But although it might not be as ‘sexy’ as its paid-for...
Hacking Content Marketing In Tech: JTN Interviews HackerRank
Sue Yun has worked in marketing for over 17 years, and joined HackerRank as Head of Customer Engagement and Marketing in 2017. She has previously worked as a Director at both Searchmetrics and Google, and was part of a start-up (LifeLock) that went public. Sue is a...
What Does A Google Analytics Report And Tea Have In Common? (Video)
Rosie could whip up an insightful analytics report that tracks what’s working for our clients with her eyes closed. Honestly, we’ve seen it. You see, Rosie’s not so good at surviving without her daily dose of tea. And when we say ‘daily dose’ we mean more than the...
Everything You Need To Know About FinTech (Infographic)
FinTech was once seen as a fledgling industry but is now, for financial institutions, rated as the biggest disruptor of our time. Yep, those are some big words. Find out everything you need to know about the state of the industry in our handy infographic. Just click...
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