Do unto others – why content marketing works

Last night on my way home I was doing some ‘light’ reading on the basic laws of social psychology (okay, maybe not ‘light’) when I came across ‘The Reciprocation Rule’. This rule, which is based on the human tendency to feel obliged to reciprocate, states that we will...

Return of the Vernac – why you need a website audit

Have you ever come across a word that you thought had been put to rest somewhere around a decade ago and found yourself thinking, ‘Is that back?!’ (If you’ve seen that Friends episode where Ross tries to bring back ‘The Ross-A-Tron’ you’ll know what I mean.) Well,...

The proof is in the Tweet

Do you remember back in November, when Twitter announced they were increasing their word count from 140 characters to 280? Remember the outrage it sparked? Remember how the company was publicly criticized and mocked (causing enough of a fuss for the conversations to...

What are your 3 words?

Here at JTN, we have a ‘resources’ channel in our Slack workspace, where we post anything we come across that we think might be useful or inspiring to other members of the team. On Friday, Melissa posted something in it that really caught my attention. Something that...

Do you use your default browser?

I’m reading an awesome book at the moment, which looks at how non-conformists drive change in the world, and I wanted to share a story with you from a chapter that has really stuck in my head. The story goes something like this; Michael Housman, the chief analytics...