tech company Archives

Hacking Content Marketing In Tech: JTN Interviews HackerRank

by JTN | Aug 8, 2018 | general marketing, tech company

Sue Yun has worked in marketing for over 17 years, and joined HackerRank as Head of Customer Engagement and Marketing in 2017. She has previously worked as a Director at both Searchmetrics and Google, and was part of a start-up (LifeLock) that went public. Sue is a...

Everything You Need To Know About FinTech (Infographic)

by JTN | Jul 5, 2018 | general marketing, tech company

FinTech was once seen as a fledgling industry but is now, for financial institutions, rated as the biggest disruptor of our time. Yep, those are some big words. Find out everything you need to know about the state of the industry in our handy infographic. Just click...

Marketing Tech Companies: 10 Questions An Agency Will Ask

by JTN | Apr 17, 2018 | tech company

So you’ve recognized the value that a marketing agency could bring to your tech company, you’ve done your research and you’ve set up some calls with the front-runners. Now what? How do you ensure that you get the most out of these conversations? Well…You’ll need all...

Identify Your Ideal Client: Download Our Client Profile Template

by JTN | Apr 16, 2018 | tech company

What is a ‘client profile’? A client profile is a document that you fill in, detailing the characteristics, demographics, wants and needs of someone who would be a perfect fit for your business offering. In essence, it’s a resource that will help you get to know your...

AdWords: Common Mistakes Tech Companies Make

by JTN | Apr 12, 2018 | tech company

Google search results are responsible for over 70% of market share. AdWords offers countless customization options and has a massive audience, with millions of people completing Google searches every day. With numbers like that, it’s no wonder you’re interested in...

Nothing But The Truth – Blockchain As A Guarantor

by JTN | Mar 30, 2018 | tech company

One day, in an attempt to avoid the post-lunch slump, I popped out to buy a coffee. Wanting some fresh air I opted for the trendy coffee shop a little further down the road than my usual spot. A quick glance at the menu almost prompted a mini heart attack (there were...