Marketing X Tech
Marketing X Tech
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Like an ice-cold cone of gelato on a hot day, knowing what marketing activities your competitors are undertaking is refreshing.
(Stay with us, we’re going somewhere with this…)
So, in July 2018 JTN took to the streets of London to gather information about the marketing activities of tech firms. After a few hours in a bustling, grassy area near Silicon Roundabout, we’d picked the brain’s of people* who work in the tech industry.
‘How did you stop busy Londoners from going about their day’, we hear you ask? Free gelato. No, we’re not above bribery.
After reading our research you will:
- Be better informed on what your competitors are looking to achieve with their marketing strategy which means you can get one step ahead of them.
- Better understand the struggles the tech industry is facing which means your company can proactively avoid issues that will negatively impact your business.
Get the inside scoop on some of your competitors by filling in your details opposite.
Please be aware, this data was collected using a small sample size. The number of respondents is not representative of all the tech companies out there. This is simply a snapshot of the mindset of those who work in the tech industry in London—a short guide on what we found out on the day.
Early in 2019, we’ll be releasing a report that takes an in-depth look at marketing in the tech industry. If you’d like to be notified when this comes out, email Beth on [email protected].
“5 out of 10 respondents cited ‘branding’ as the marketing activity that their company would benefit from the most.”
JTN is a results-driven and strategic marketing agency based in London, England.
We pride ourself on a no-nonsense approach and the ability to produce measurable results.