by JTN | Aug 8, 2018 | general marketing, tech company
Sue Yun has worked in marketing for over 17 years, and joined HackerRank as Head of Customer Engagement and Marketing in 2017. She has previously worked as a Director at both Searchmetrics and Google, and was part of a start-up (LifeLock) that went public. Sue is a...
by JTN | Aug 3, 2018 | 5-minute reads
The decline of analog I was recently discussing exams with a teacher friend, as you do, and they told me that schools now use a digital clock instead of an analog clock to time exams. This is because kids—who have grown up in our rapidly changing world—apparently...
by JTN | Jun 29, 2018 | 5-minute reads
In June, it was announced that the UK is officially the tech unicorn capital of Europe. ‘What’s a tech unicorn?’ I hear you say, as images of robotic unicorns galloping down the streets of London are understandably swirling through your head. Sadly, it’s not quite...
by JTN | Jun 22, 2018 | general marketing
1. Use your data. We’ve all taken stab in the dark when it comes to running campaigns. But whilst that can sometimes work in your favour and yield results, more often than not it could have been done better with a little bit of insight. Content that is informed by...
by JTN | May 9, 2018 | general marketing
Picture the scene. You’re at a conference, and a business contact is talking to you about their latest content marketing campaign. They’re telling you about how great it is, and how it has delivered their business a steady stream of leads. You’ve heard the phrase...
