by JTN | Sep 13, 2018 | general marketing
When your marketing team writes a blog, what do they use as a measure of success? The number of visits to the page? Bounce rate? Time spent on the page? These are all good metrics to establish whether the people who visited the blog found it interesting or worthwhile…...
by JTN | Aug 8, 2018 | general marketing
In a world of results-driven pay-per-click, content marketing, and return on investment, it can be easy for businesses to put their organic social media strategy to one side, assuming it’ll take care of itself. But although it might not be as ‘sexy’ as its paid-for...
by JTN | May 9, 2018 | general marketing
Picture the scene. You’re at a conference, and a business contact is talking to you about their latest content marketing campaign. They’re telling you about how great it is, and how it has delivered their business a steady stream of leads. You’ve heard the phrase...
by JTN | Apr 12, 2018 | tech company
Google search results are responsible for over 70% of market share. AdWords offers countless customization options and has a massive audience, with millions of people completing Google searches every day. With numbers like that, it’s no wonder you’re interested in...
by JTN | Apr 12, 2018 | general marketing
Google search results are responsible for over 70% of market share. AdWords offers countless customization options and has a massive audience, with millions of people completing Google searches every day. With numbers like that, it’s no wonder you’re interested in...
