by JTN | Aug 3, 2018 | 5-minute reads
The decline of analog I was recently discussing exams with a teacher friend, as you do, and they told me that schools now use a digital clock instead of an analog clock to time exams. This is because kids—who have grown up in our rapidly changing world—apparently...
by JTN | Jun 29, 2018 | 5-minute reads
In June, it was announced that the UK is officially the tech unicorn capital of Europe. ‘What’s a tech unicorn?’ I hear you say, as images of robotic unicorns galloping down the streets of London are understandably swirling through your head. Sadly, it’s not quite...
by JTN | Apr 17, 2018 | tech company
So you’ve recognized the value that a marketing agency could bring to your tech company, you’ve done your research and you’ve set up some calls with the front-runners. Now what? How do you ensure that you get the most out of these conversations? Well…You’ll need all...
by JTN | Apr 16, 2018 | tech company
What is a ‘client profile’? A client profile is a document that you fill in, detailing the characteristics, demographics, wants and needs of someone who would be a perfect fit for your business offering. In essence, it’s a resource that will help you get to know your...
by JTN | Mar 30, 2018 | tech company
One day, in an attempt to avoid the post-lunch slump, I popped out to buy a coffee. Wanting some fresh air I opted for the trendy coffee shop a little further down the road than my usual spot. A quick glance at the menu almost prompted a mini heart attack (there were...
