Return of the Vernac – why you need a website audit

Have you ever come across a word that you thought had been put to rest somewhere around a decade ago and found yourself thinking, ‘Is that back?!’ (If you’ve seen that Friends episode where Ross tries to bring back ‘The Ross-A-Tron’ you’ll know what I mean.) Well,...
6 Marketing Tactics That Won’t Grow Your Firm

6 Marketing Tactics That Won’t Grow Your Firm

Knowing which marketing tactics you should be integrating into your marketing strategy can be confusing. In a single search, you’ll often find one blog telling you ‘marketing is a numbers game, get out there and speak to as many people as possible’ while another tells...
How to increase traffic to your blog

How to increase traffic to your blog

We recently wrote a piece about the importance of creating a template to format all of your company’s blog posts. Since then, we’ve had lots of great feedback and questions from our readers and clients, asking specifically about blog search engine optimisation (SEO)....
Components of a Strong Landing Page

Components of a Strong Landing Page

A huge part of a successful marketing strategy is planning. Knowing what the next step is once you have interest and traction on a campaign, a social media post or even through your website, is crucially important. Every company must know how to create a landing page,...