What is a Marketing Strategy?


According to Google, a marketing strategy is a game plan for how you are going to promote your business.

Simple, to the point, and… almost always the reason that a business’ marketing strategy FAILS to deliver the results it’s after.

You see, without a specific end-goal in mind—without considering how your marketing activities will feed into your wider business objectives—this kind of marketing strategy is nothing more than ad-hoc, disconnected efforts that keep you busy but don’t actually do anything.

Here at JTN, we call these ‘random acts of marketing’, and they’re the bane of our existence…

(Ironically, they’re also the number one reason businesses come to us for help, so we can’t complain too much.)

What Google should actually say, is this: 

A marketing strategy is a game plan for promoting your business that ties into your wider objectives, so that it produces the results you’re after.

Simple, specific, and exactly how we do things here at JTN. 

We expertly combine the perfect blend of marketing activities, which could include anything from social media marketing right through to direct mail campaigns, in order to achieve the only result our clients care about…


JTN… helping our clients win their clients





Fancy learning our small business marketing agency secrets? Welcome to our blog, where we sometimes write about increasing traffic to your OWN blog, the enigma that is email marketing and what to do when the email is sent, and why social media isn’t your only option.
Alternatively, you can check out some of our most popular posts below… The content we feature on our blog addresses the specific challenges business owners like YOU are currently facing. If you want to get the conversation rolling, leave us a comment on any post, or get in touch with us here.
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